What SEO strategies to use in 2019? Which SEO strategies are still effective in 2019?
SEO strategies in 2019
I often hear my clients explain that they have used an SEO agency to improve their website SEO but they do not see the results happen. These results unfortunately will never come.
Why ? Because generally, these agencies apply aimlessly the same recipes to all their customers. If for a site with 100+ pages of content and more than 100,000 visitors per month, the least optimization (optimization of site architecture, internal mesh, optimization on-page, loading speed …) will increase by a few % each time the site’s traffic and its positioning on the engines, the same optimizations will have a marginal impact for a site with few visitors and little content.
It’s all the difference between defining an effective SEO strategy and applying tactics. The strategy defines your global actions to dominate while the tactics allow you to gain percentages of competitiveness that make you gain positions on your competitors when you are neck and neck. Without strategy, your tactics come back to adjusting the tire pressure of a car without a motor.
Let’s see the strategies implemented to generate traffic and improve your positions in Google :
SEO Strategy # 1: Understanding SEO Criteria
Understanding what factors are taken into account when Google ranks a page first rather than another is essential if you want to implement a SEO strategy that activates the right drivers.
These SEO factors fluctuate as Google fights against spam, refines its results or adapts to uses by introducing more personalized and rich results.
While the usage statistics of your content as well as the quality criteria (bounce rate, number of page views, usage time, readability) or even the adaptation of your site to mobiles and tablets take more and more in the algorithm, other criteria tend to decline or even penalize you like purchased links or links anchor texts.
SEO Strategy # 2: Optimize for Mobile Search
Optimizing your site on mobile is all the more critical now that since 2015 more than 50% of searches are done from a phone or tablet.
Not having a site properly adapted for a display on mobile and tablet is cutting you by more than half of your potential in terms of traffic. Especially since 70% of mobile searches lead to an action within one hour. So possibly to a contact or a sale.
A responsive and fast site to load is in most cases a satisfactory answer to this problem. However, think of the following war: the Google pages AMP or Accelerated Mobile Pages.
SEO Strategy # 3: Focus on the intentions of your clients
Google increasingly understands not only user-typed expressions, but also their context and the intentions behind an expression.
Ex: when a user types “SEO agency near me“, Google is able to understand that in most cases, the user is looking for a provider. The search results will therefore show 1, 2 or 3 advertisements followed by list of agencies . In a mobile search context, Google will instead show a Google Map, estimating that the user searches for “the nearest agency”.
When a user types a fuzzy query as “referencing”, a generic definition of Wikipedia type will enlighten the user. Finally, for a more specific query like “set up SEO strategy”, Google will more willingly display tutorials and not a sales page, with Google understanding that the user is looking to learn more about the subject.
SEO Strategy # 4: Optimize for Local Search
With the adoption of mobile, research has adapted to user needs by integrating local results.
1. 70% of mobile users doing a search are looking for local information.
2. 50% of visitors to an online ecommerce site actually go to the physical store in the day.
3. 60% of consumers trust information local they see in mobile ads.
Local SEO is a specialty in itself, but quickly, you can improve your performance by:
1. Ensuring your business is listed in local Bing, Yahoo and Google results (see Google My Business )
2. Mentioning on your site the physical address of your company, the telephone number, the email …
3. Publish contents specially designed to rank on local requests (ex: Digital Marketing agencies in Mumbai )
SEO Strategy # 5: Make Long Content
As the competition is fiercer on Google, short and sparse content gives way to long formats (more than 2000 words or 2500 words), rich in images, visuals and videos, properly structured and bringing value to the world. hearing which consults them.
Google knows how to reward pages that fill users by giving the best positions. Moreover, it is also these same contents that get more sharing and inbound links.
To create long content able to position
yourself in front of those of your competitors: 1. Identify in your market the topics that interest your customers.
2. Use the expressions they use to find solutions to their problems.
3. Answer their questions thanks to your contents.
4. Divide the topic into sub-questions: group them into big themes, these will be your paragraphs.
5. Within these paragraphs, list some problems related to this sub-question.
6. Answer each sub-question illustrating with photos, videos, examples, statistics, experiences.
SEO Strategy # 6: Security and SEO
Google announced in August 2014 that the https (the secure version of the http) was now a “signal classification” taken into account by its algorithm. There is still debate about the actual impact or not of the https on referencing. Still, Google intends to push for all websites to go to https .
SEO Strategy # 7: Make sure to be findable for voice search
Last major axis to take into account: the advent of voice research. Indeed, according to the infographic, teenagers use 60% of the time voice search (in the US but it is a trend) when watching television.
Whether it’s Cortona from Microsoft, Google Now or Apple’s Siri, voice search is set to grow. Your site must therefore adapt to the uses.
We do not look for the same expressions when we pronounce them and when we write them. The contexts are also different (watching TV, friends, cooking, in the bathroom, exercising). Just as we do not ask the same information to a text search engine and a voice search engine (direction request for example).
In short, uses change and anticipate these uses by answering these questions in these specific contexts allows companies that best master these strategies to capture more attention, again.